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Die eine Erkenntnis, die alles sortiert: Warum sich die erfolgreichsten Websites nicht durch einzelne Tricks unterscheiden, sondern durch zwei Stell­schrau­ben, die alles andere einordnen. (Seite 6)

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Neun Hebel, die du direkt beeinflussen kannst: Von der Überschrift auf deiner Startseite bis zur technischen Sauberkeit im Quellcode. Welche Faktoren statistisch den größten Unterschied machen. (Seite 24 ff.)

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Sichtbarkeit – der stärkste Einzelfaktor: Mehr als die Hälfte aller analysierten Websites ist bei Google unsichtbar. Warum das so ist und was die sichtbaren anders machen. (Seite 12 ff.)

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Drei Sekunden bis zur Entscheidung: Was auf deiner Website passieren muss, damit ein Besucher bleibt. Die Faktoren, die sofort wirken, ohne auf Google-Rankings warten zu müssen. (Seite 18 ff.)

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Der richtige Hebel zur richtigen Zeit: Nicht jeder Hebel wirkt bei jedem gleich. Ein Selbsttest zeigt dir, in welcher Ausgangslage du bist und welche Schritte in deiner Situation den größten Unterschied machen. (Seite 34 ff.)

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E-Mail-Marketing, der unterschätzte Kanal: Warum regelmäßige Kommunikation mit dem eigenen Bestand mehr bringt als jede Social-Media-Strategie. Und warum der Aufwand dafür geringer ist, als die meisten denken. (Seite 38)

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Über uns und unsere Mission für Finanzdienstleister

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Wer sind wir, dass wir dir diese Einblicke geben können?

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Wir begleiten seit 20 Jahren Finanzdienstleister im Online-Marketing. Dabei haben wir hunderte Websites betreut und technisch sauber, modern und professionell umgesetzt. Trotzdem blieb eine Frage offen: Warum generieren manche Websites laufend qualifizierte Anfragen, während andere, die optisch gleichwertig sind, praktisch nicht zur Kundengewinnung taugen?

Schon für unseren letztjährigen Benchmark hatte ich 44 Websites analysiert. Für diese Ausgabe wollte ich es genauer wissen und habe die Studie deutlich ausgeweitet: über 300 Finanzdienstleister-Websites, mehr als 70 Faktoren, statistisch ausgewertet.

Die Ergebnisse waren an einigen Stellen überraschend klar: Kompetenz, die man nicht sieht, kauft keiner.

Wolfram Lefèvre

Gründer und Geschäftsführer digidor GmbH

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Kundenstimmen:

"},"parentId":"69f8a9af1056b8a6f01bce0d","categoryId":"61af39fa0ff35780165e4faa","sectionId":"6557bc4b32dfc44fb3c33b11","campaignId":"688a16fa062146003b1efb85","components":[],"allowedChildSections":[],"pageId":"688a16fa062146003b1efbc5","companyId":"5ff336729a4d0b001fa561de","componentType":"text","createdAt":"2026-05-04T14:14:07.568Z","updatedAt":"2026-05-04T14:14:07.568Z","__v":0},{"_id":"69f8a9af1056b8a6f01bce19","type":"component","isTemplate":false,"name":"text","content":{"kind":[],"box":{"bottom":"xLarge","top":"small","right":"xLarge","left":"xLarge"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"align":"center","size":"medium","text":"Das ist ein Text Block für deine Nachricht.","plainText":"Das sagen andere Finanzdienstleister über digidor","wysiwygHtml":"

Das sagen andere Finanzdienstleister über digidor

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Frank Laumer | Laumer Versicherungsmakler

»Ich bekomme nahezu wöchentlich mindestens eine sehr gute Anfrage. Und wenn ich die Interessenten frage, wie sie auf mich gekommen sind, sagen sie meistens: Über das Internet.«

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Marie Louise Huizing | Huizing Finance

»Ich bekomme mehr Anfragen, weil ich jetzt bei Google gefunden werde. Die Chance auf neue Kunden ist dadurch deutlich gestiegen.«

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Eric Mönnich | Schlag den Zins

»Ich bin in meiner Region seit Wochen immer auf der Seite 1, teilweise auf Platz 1. Und das macht sich dann monetär bezahlbar.«

"},"parentId":"69f8a9af1056b8a6f01bce34","categoryId":"5a957843b727462286d2d61e","sectionId":"5e8dd94977c023000436f3d0","campaignId":"688a16fa062146003b1efb85","components":[],"allowedChildSections":[],"pageId":"688a16fa062146003b1efbc5","companyId":"5ff336729a4d0b001fa561de","componentType":"text","createdAt":"2026-05-04T14:14:07.646Z","updatedAt":"2026-05-04T14:14:07.646Z","__v":0}],"allowedChildSections":[],"pageId":"688a16fa062146003b1efbc5","companyId":"5ff336729a4d0b001fa561de","componentType":"listItem","createdAt":"2026-05-04T14:14:07.614Z","updatedAt":"2026-05-04T14:14:07.647Z","__v":0},{"_id":"69f8a9af1056b8a6f01bce35","type":"component","isTemplate":false,"name":"listItem","content":{"src":"https://images.unsplash.com/photo-1611432579402-7037e3e2c1e4?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwyMjcwN3wwfDF8c2VhcmNofDJ8fGJ1c2luZXNzJTIwd29tYW58ZW58MHx8fHwxNjMzNjI0Njkw&ixlib=rb-1.2.1&q=80&w=1080&externalId=PK_t0Lrh7MM","size":"xLarge"},"parentId":"69f8a9af1056b8a6f01bce1a","categoryId":"5a957843b727462286d2d61e","sectionId":"5e8dd94977c023000436f3d0","campaignId":"688a16fa062146003b1efb85","components":[{"_id":"69f8a9af1056b8a6f01bce55","type":"component","isTemplate":false,"name":"media","content":{"size":"xLarge","src":"https://perspective.imgix.net/67b47eacc83633003beb00f8.jpg?auto=compress,format&crop=faces,entropy&dpr=2&fit=crop&w=1024","emoji":"zap","srcType":"image","icon":"filter_2","box":{"backgroundColor":"transparent","right":"none","left":"none","bottom":"none","top":"none"},"framed":false},"parentId":"69f8a9af1056b8a6f01bce35","categoryId":"5a957843b727462286d2d61e","sectionId":"5e8dd94977c023000436f3d0","campaignId":"688a16fa062146003b1efb85","components":[],"allowedChildSections":[],"pageId":"688a16fa062146003b1efbc5","companyId":"5ff336729a4d0b001fa561de","componentType":"media","createdAt":"2026-05-04T14:14:07.646Z","updatedAt":"2026-05-04T14:14:07.646Z","__v":0},{"_id":"69f8a9af1056b8a6f01bce56","type":"component","isTemplate":false,"name":"text","content":{"plainText":"Torsten Glatzel | Der Traumhaus Coach »In den letzten sieben Wochen hatte ich 418 Website-Besucher. Daraus sind zehn konkrete Anfragen zur Baufinanzierung gekommen.«","kind":[],"box":{"backgroundColor":"transparent","right":"none","left":"none","bottom":"none","top":"none"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"align":"center","size":"small","text":"Frühling","color":"transparent","wysiwygHtml":"

Torsten Glatzel | Der Traumhaus Coach

»In den letzten sieben Wochen hatte ich 418 Website-Besucher. Daraus sind zehn konkrete Anfragen zur Baufinanzierung gekommen.«

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Erhalte jetzt kostenlosen Zugriff auf den digidor Benchmark 2026 und erfahre, welche Hebel bei über 300 analysierten Finanzdienstleister-Websites den Unterschied zwischen Sichtbarkeit und Unsichtbarkeit machen.

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Report kostenfrei anfordern

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